5 Insane Statistics Prove Email Marketing is More Powerful than Ever

With all the changes in technology, it’s easy to think that email is old and outdated. But this couldn’t be further from the truth. In fact, there are stats that prove email marketing is more powerful than ever before.

According to Digital Marketing Agency Melbourne, email marketing continues to be one of the most effective ways to reach your audience. It’s easy to use, versatile and can help you grow your business. But did you know that email marketing is also more powerful than ever? Here are five statistics that prove this and point out some of the best ways to harness its potential:

1. Email marketing is growing faster than other channels.

Email marketing is the only channel that's growing faster than all other channels. In fact, it's even growing faster than social media and search engine optimization (SEO). Even though you may think these numbers are telling you something new, Online Marketing Agency Melbourne suggests that it's important to understand why these matters for your business and how you can take advantage of it.

1. Email delivers more ROI than any other channel.

Email generates more than three times the ROI of social media, search engine marketing, and display ads combined. This means your email marketing campaigns are more likely to generate sales than any other form of digital marketing.

1. Consumers check their email more than 5 times a day.

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Email is one of the most powerful tools in your marketing arsenal. According to a study, consumers check their email more than five times a day--and that doesn't even account for the people who use it on mobile devices or tablets!

Email provides an easy way for you to stay top-of-mind with customers and prospects, so they remember you when they're ready to buy something from you. If someone has already bought from you once, then chances are good that they'll come back again if they have any questions or concerns about their purchase (or simply want more information).

This can be particularly important if customers are located outside of your local area; after all, many businesses rely on word-of-mouth recommendations rather than paid advertising campaigns as their primary means of attracting new business opportunities.

1. Email is a cost-effective way to reach your audience.

Email is a cost-effective way to reach your audience. In some cases, it’s even free. You can build an email list by encouraging customers to sign up when they purchase something from your store or website, or you can create a separate landing page on your site with a signup form and then send them an email once they submit their information. Digital Marketing Company Melbourne can help you stay in touch with customers and provide updates about new products, special offers or promotions—whatever might be relevant at the time of contact.

1. Email is a great vehicle for increasing brand awareness and loyalty.

Email is a great vehicle for increasing brand awareness and loyalty. Since the launch of email marketing, it has been used as an effective way to build customer relationships.

Here Digital Marketing Agency Melbourne said that it allows you to connect with your audience on a deeper level than other forms of digital marketing, such as social media or paid ads.

Through emails, businesses can nurture relationships with their customers by sending them information about new products or services; sharing updates about what's happening at the company; asking for feedback or testimonials; offering exclusive content only available via email (like discounts); etc. This helps drive brand awareness because people who receive these kinds of messages from companies.

Conclusion

Email marketing is a powerful tool that can help your brand stand out in a crowded market. It's versatile, affordable and allows you to connect with your customers on a personal level. The best part? It doesn't take much time or money to get started!