Facebook vs Instagram Marketing: Which Platform is Right for You?

Choosing the right digital marketing services company for your social media platforms is key to success. With so many options out there, it can be difficult to decide which platform is right for you and how to best utilize it. Internet Marketing Agency Melbourne mentions that It's important to know the differences between Facebook and Instagram in order to maximize your reach and make sure you're utilizing the right platform for your business.

Let’s take a look at 5 ways you can identify which platform is better suited for you and your business.

1. Analyse Your Audience -

Before making any decisions about which platform or digital marketing services company you should use, it’s crucial that you understand who are your target audience members. Knowing their ages, interests, gender, location, etc., will give you a better idea of where they hang out on social media platforms. For example, if your target audience members are mostly young adults then Instagram may be a better choice because most users are between 18-29 years old whereas Facebook has a larger demographic of users from all age groups.

1. Consider Your Goals –

Knowing what goals you want to achieve with social media is important when deciding which platform will work best for your business. If your goal is more focused on visual content such as videos or photos then Instagram would be the way to go because it heavily relies on visuals over text or links like Facebook does. On the other hand, if you’re looking to build relationships with customers and have conversations with them then Facebook might be the better option because of its focus on conversations and interactions rather than just visuals.

1. Understand Your Voice –

Every business has its own unique identity that they try to portray through their brand message and voice; this is essential when choosing which platform will work best for them since each one has different uses and tones depending on what kind of content they post. For instance, if you’re looking for a more casual tone that allows customers to engage with posts then Facebook would be the ideal choice whereas if you’re wanting something more professional than Instagram would be better due to its emphasis on visuals rather than conversations like Facebook does.

1. Research Different Digital Marketing Services Companies –

A great way to get started with social media platforms is by researching the right Digital Marketing Agency Melbourne who specialise in these areas; this will give you an idea of what kind of services they offer as well as how much experience they have in this field so that you can make an informed decision when deciding which one will work best for your needs. Additionally, some companies may even offer packages specifically tailored towards either Facebook or Instagram so keep that in mind before committing!

1. Test Both Platforms –

Another great way to determine which platform works best for your business/brand is by testing both of them out; this means creating accounts on both sites and posting similar content (photos/videos/text) in order to see how people respond on each one before deciding which one works best based off engagement levels (likes/comments/shares). This will also help inform what kind of content resonates more effectively with each audience so that future campaigns can be designed accordingly!

Conclusion:

Using digital marketing services is an effective way to stay competitive in today's market but choosing the right platform can be tricky depending on who your target audience members are and what goals need achieved through social media usage. By understanding the differences between Facebook versus Instagram, analysing audiences' demographics & psychographics, considering goals & voices associated with each space as well as research & testing different strategies--you'll soon find out which platform works best for reaching desired outcomes digitally! All while utilizing a reliable Digital Marketing Agency Melbourne service!