Top 4 Digital Marketing KPIs to Track to Improve Marketing Strategies

According to the Experienced Digital Marketing Agency Melbourne, the success of your digital marketing strategy depends on knowing how well your efforts are performing. And the best way to track this is by using metrics and KPIs (key performance indicators).

These numbers can help you identify which campaigns are working, where there might be room for improvement, and which tactics should be prioritized next time around.

Traffic to your website

Traffic is a metric that can be tracked on your website and in the Google Analytics dashboard. It is a metric that the Digital Marketing Agency Melbourne relies on when it comes to measuring the success of any digital marketing strategy.

To track traffic:

• Go to Google Analytics and select "Website Traffic" from the menu bar at the top of your screen. The website traffic section will appear in an orange box on this page, which also shows other metrics such as bounce rate (how many people leave before they reach your site) and average session duration (the number of time visitors spends on your site).

• Click "Website Traffic" under "All Sessions." This will take you back to where you started with all four metrics listed above, but now they're represented by graphical images instead of text boxes! If there isn't enough space for all five metrics at once, click expand/collapse until everything fits into a viewable format.

Traffic from search engine results

Search engine optimization (SEO) is the process of making your website more visible in search engine results. The goal is to have a site that ranks high on Google, Bing and other search engines so you can reach your target audience. There are several things you can do to improve traffic from search engines:

• Keyword research: keyword research will help determine which keywords people use when searching for products or services related to yours. You need to know these keywords because they'll be used by potential customers who are looking for information about what you do or don't offer.

• Targeting specific customer segments: By targeting certain types of users with specific content, such as videos explaining how-to guides on using their product/service offerings, will increase awareness among those consumers who might otherwise not know about the company's existence unless someone mentioned it during an ongoing conversation about similar topics—or even if it was just mentioned somewhere else without any context whatsoever!

Page views per visit

Page views per visit is the number of pages viewed by a visitor in a single visit. This metric tells you about the quality of your content, as it indicates whether visitors are reading each page or just scrolling through them quickly.

If you have a high number of page views per visit, the according to the Digital Marketing Company Melbourne, you can be confident that your content is engaging and makes people want to come back for more.

Goal completions (or conversions)

Goal completions are the number of people who complete the desired action. For example, if you want to track how many people download your content and sign up for an email list, then goal completions would be ideal.

So how do you measure these? You'll need to use a tool like Google Analytics (or any other analytics platform) to track this data and make sure that there are no duplicates in your data set before using it as part of your marketing strategy or business plan.

If we're talking about traffic sources like website visits or social media interactions, then those would also fall under goal completion KPIs—just make sure that when doing so, it's clear where those came from (i.e., which platform).

Conclusion

These KPIs are great for measuring your success in digital marketing. We've highlighted the top four metrics to watch, which the Digital Marketing Agency Melbourne does too, but there are many others that can help you track your business's progress and make improvements to your strategy.